an introduction to visual communication from cave art to second life

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An Introduction To Visual Communication

Author : Susan B. Barnes
ISBN : 1433112582
Genre : Language Arts & Disciplines
File Size : 79. 83 MB
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Technological changes have radically altered the ways in which people use visual images. Since the invention of photography, imagery has increasingly been used for entertainment, journalism, information, medical diagnostics, instruction, and communication. These functions move the image beyond aesthetic issues associated with art and into the realm of communication studies.<BR> This introductory textbook introduces students to the terminology of visual literacy, methods for analyzing visual media, and theories on the relationship between visual communication and culture. Exploring the meanings associated with visual symbols and the relationship of visual communication to culture, this book will provide students with a better understanding of the visually oriented world in which they live. Student-friendly features such as boxed topics, key terms, web resources, and suggestions for exercises are provided throughout.

Media Education For A Digital Generation

Author : Julie Frechette
ISBN : 9781317402985
Genre : Education
File Size : 48. 65 MB
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Media education for digital citizenship is predicated upon the ability to access, analyze, evaluate and produce media content and communication in a variety of forms. While many media literacy approaches overemphasize the end-goal of accessing digital media content through the acquisition of various technology, software, apps and analytics, this book argues that the goals for comprehensive and critical digital literacy require grasping the means through which communication is created, deployed, used, and shared, regardless of which tools or platforms are used for meaning making and social interaction. Drawing upon the intersecting matrices of digital literacy and media literacy, the volume provides a framework for developing critical digital literacies by exploring the necessary skills and competencies for engaging students as citizens of the digital world.

Visual Intelligence

Author : Ann Marie Barry
ISBN : 0791434354
Genre : Psychology
File Size : 23. 94 MB
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Cuts across perceptual psychology, art, television, film, literature, advertising, and political communication to give the reader critical insight into the holistic logic and emotional power of the images that dominate our lives.

Renegades Write The Rules

Author : Amy Jo Martin
ISBN : 9781118442289
Genre : Business & Economics
File Size : 64. 21 MB
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Learn the rules to building loyal (and lucrative) digital followings Renegades Write the Rules reveals the innovative strategies behind the social media success of today’s top celebrities, brands, and sports icons, and how you can follow their lead. Author Amy Jo Martin is the founder of Digital Royalty and the woman who pioneered how professional sports integrate social media. In this book she shows how to build a faithful following and beat the competition clamoring for people's attention by continually delivering value - when, where, and how people want it. People want to be heard, to be involved, to be entertained, to be adventurous, to be informed. Reveals the winning strategies for using social media to achieve dramatic results Shows how to gain influence with social media that requires an unprecedented (and potentially uncomfortable) level of accessibility and ongoing affinity Filled with illustrative examples of social media successes (including Dwayne 'The Rock' Johnson, Shaquille O'Neal, and Nike) that show how humanizing a brand through social media leads to monetization Explores how Amy Jo Martin and other successful entrepreneurs are becoming renegades by using social media to innovate their personal and professional lives The book reveals one of the basic rules of digital media success: Humans connect with humans, not logos and creative taglines.

How To See The World

Author : Nicholas Mirzoeff
ISBN : 9780465096015
Genre : Social Science
File Size : 51. 86 MB
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Every two minutes, Americans alone take more photographs than were printed in the entire nineteenth century; every minute, people from around the world upload over 300 hours of video to YouTube; and in 2014, we took over one trillion photographs. From the funny memes that we send to our friends to the disturbing photographs we see in the news, we are consuming and producing images in quantities and ways that could never have been anticipated. In the process, we are producing a new worldview powered by changing demographics—one where the majority of people are young, urban, and globally connected. In How to See the World, visual culture expert Nicholas Mirzoeff offers a sweeping look at history’s most famous images—from Velázquez’s Las Meninas to the iconic “Blue Marble”—to contextualize and make sense of today’s visual world. Drawing on art history, sociology, semiotics, and everyday experience, he teaches us how to close read everything from astronaut selfies to Impressionist self-portraits, from Hitchcock films to videos taken by drones. Mirzoeff takes us on a journey through visual revolutions in the arts and sciences, from new mapping techniques in the seventeenth century to new painting styles in the eighteenth and the creation of film, photography, and x-rays in the nineteenth century. In today’s networked world, mobile technology and social media enable us to exercise “visual activism”—the practice of producing and circulating images to drive political and social change. Whether we are looking at pictures showing the effects of climate change on natural and urban landscapes or an fMRI scan demonstrating neurological addiction, Mirzoeff helps us to find meaning in what we see. A powerful and accessible introduction to this new visual culture, How to See the World reveals how images shape our lives, how we can harness their power for good, and why they matter to us all.

Branding As Communication

Author : Susan B. Barnes
ISBN : 1433128039
Genre : Branding (Marketing)
File Size : 35. 8 MB
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Once only a sign, technologies have helped to transform brands into symbols that we constantly encounter in our natural and mediated environments. Moreover, the branding of culture marks a commercialization of society. Almost everywhere we look, a brand name or logo appears. By combining a scholarly approach with case studies and examples, this text bridges the worlds of communication and business by providing a single vocabulary in which to discuss branding. It brings these ideas together into a coherent framework to enable discussions on the topic to occur in a variety of disciplines. A number of perspectives are also provided, including brands as signs and symbols, brand personality, history, communication, cognitive factors, loyalty, personal branding, community, and social issues. Providing a comprehensive overview of the branding process – from the creation of brands to analysis of their messages - readers will begin to understand the communicative impact of branding.

Blah Blah Blah What To Do When Words Don T Work

Author : Dan Roam
ISBN : 9789814484855
Genre : Business & Economics
File Size : 44. 11 MB
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Ever been to so many meetings that you couldn’t get your work done? Ever fallen asleep during a bullet-point presentation? Ever watched the news and ended up knowing less? Welcome to the land of Blah, Blah, Blah, in which talk and words prevent us from thinking. As powerful as words are, we fool ourselves when we think our words alone can detect, describe and defuse the multifaceted problems of today. This book offers a way out of Blah, Blah, Blah. It’s called “Vivid Thinking”, which combines our verbal and visual minds so that we can think and learn more quickly, teach and inspire our colleagues, and enjoy and share ideas in a new and more effective way. Through Vivid Thinking, we can make the most complicated subjects suddenly crystal clear – something which is proving increasingly valuable in this complex world of ours

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