communication research 3rd edition

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Introducing Communication Research

Author : Donald Treadwell
ISBN : 9781483379425
Genre : Language Arts & Disciplines
File Size : 40. 80 MB
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Introducing Communication Research: Paths of Inquiry helps students understand the communication research process from start to finish. The Third Edition has been updated throughout to explain the Internet and social media as tools and topics for communication research. Streamlined, accessible, and with campus-based research examples that students can relate to, this text guides students through the fundamentals of conducting research and presenting research findings for scholarly, professional, news/media, and web audiences.

Communication Research Methods

Author : Gerianne Merrigan
ISBN : 0199338353
Genre : Language Arts & Disciplines
File Size : 74. 20 MB
Format : PDF, Kindle
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Ideal for research methods courses covering multiple methodologies, this book is the only text that uses a research-as-argument approach to help students become not only more effective researchers but also more insightful consumers of research. The authors treat communication research comprehensively, discussing a broad range of traditional and contemporary methods and considering ethics in designing, conducting, and reporting research. This is the only book on the market that expertlybalances the interpretive, critical, and discovery paradigms. No other research methods book on the market better reflects actual research practice and provides methodological chocies based not on ideological constraints but rather on the nature of the research question.

Qualitative Communication Research Methods

Author : Thomas R. Lindlof
ISBN : 9781412974721
Genre : Language Arts & Disciplines
File Size : 22. 68 MB
Format : PDF
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While many volumes discuss qualitative methods, only Qualitative Communication Research Methods focuses on the history and diversity of their use within the communication discipline. This volume is written by, for, and about communication scholars. It introduces readers from any background to every step of the qualitative research process, from developing research topics and questions, all the way through writing a final report. In addition to covering the scope of theories and methods currently used in qualitative communication research, this book also discusses important trends influencing the future of that research. Key features in this new edition include: - A more clear and direct writing style, suitable for use in both undergraduate and graduate courses. - Numerous practical examples and exercises designed to reinforce student learning of concepts. - A critical guide to the contexts of qualitative research. More than ever, qualitative researchers operate in institutional contexts that present new dilemmas. The book brings readers up to date on related ethical, political, and practical issues, including: the influences of globalization on the design and conduct of research; the appropriate use of recording technology in conducting fieldwork; the unique challenges and opportunities related to studying multi-media, on-line environments; and ongoing innovation and controversy surrounding genres and formats of qualitative writing. - An integrated "suite" of chapters on data-producing methods. In addition to updated discussions of participant-observation and qualitative interviewing, this edition includes a new chapter on the study of material culture and documents. Together, these three chapters help readers to learn how fieldwork methods can successfully combine in a flexible, integrated fashion. - Cutting-edge technological developments. The book informs and advises readers about the latest developments in technology for qualitative communication research. This discussion focuses on how "new" media - such as e-mail, texting, cell phone video, and blogging - not only form topics of research, but also the means of recording, analyzing, and textually "representing" data.

Media And Communication Research Methods

Author : Arthur Asa Berger
ISBN : 9781412987776
Genre : Language Arts & Disciplines
File Size : 73. 67 MB
Format : PDF, ePub, Docs
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In this new edition, Arthur Asa Berger employs his signature style - a practical focus, the use of numerous examples, a step-by-step approach, and humor - to update and enhance this bestselling introductory text. Combining discussions of both qualitative and quantitative research methods, in a clear and engaging writing style, the book is ideal for beginning research students at both graduate and undergraduate level.

Primer Of Public Relations Research

Author : Don W. Stacks
ISBN : 9781593855956
Genre : Business & Economics
File Size : 67. 89 MB
Format : PDF
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This practical, comprehensive work is widely regarded as the standard course text and practitioner reference on public relations research. Don W. Stacks explains the key role of research in all aspects of contemporary PR practice, from planning a program or campaign to making strategic changes and measuring outcomes. Step-by-step guidelines and tools are provided for using a wide range of qualitative and quantitative methods to accomplish essential research objectives. The book clearly explains technical aspects of data collection and analysis for readers new to measurement and statistics. Every chapter features review questions and a detailed practice problem. A test bank, suggested readings, case studies, and PowerPoint slides are available to instructors using the book in their courses; see the preface for details.

Persuasion

Author : Daniel J. O'Keefe
ISBN : 0761925392
Genre : Language Arts & Disciplines
File Size : 89. 75 MB
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This comprehensive text provides a thorough and critical treatment of persuasion theory and research from a social science perspective. Daniel J. O'Keefe includes a discussion of research on the production of persuasive messages as well as more traditional research on the study of message effects. The new edition contains more coverage of the theory of reasoned action, a new chapter on functional approaches to attitude, a new chapter on behavioral change, new material on persuasive campaigns, and updated research citations and examples.

Introduction To Communication Research

Author : John C. Reinard
ISBN : STANFORD:36105110191124
Genre : Language Arts & Disciplines
File Size : 85. 67 MB
Format : PDF
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This introductory research text trains students to gather research evidence, develop research arguments, and think critically about them. This textbook is aimed at the student with little or no research background. Fundamental research issues are discussed in detail and provide building blocks for further study, giving students both comfort and knowledge. This textbook is designed to teach students how to do scholarship by making reasoned cases and offering research conclusions.

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