communication theories origins methods and uses in the mass media 5th edition

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Communication Theories

Author : Werner Joseph Severin
ISBN : OCLC:945436585
Genre :
File Size : 71. 41 MB
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Communication Theories

Author : Werner Joseph Severin
ISBN : 0205727263
Genre : Communication
File Size : 33. 78 MB
Format : PDF
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This comprehensive and readable text applies communication theories to the mass media with an abundance of current examples from journalism, broadcasting, advertising and public relations to make concepts clear to students. The new edition of Communication Theories addresses the ongoing changes in the mass communication field and the new developments in mass communication theory that are occurring as we move into the new millennium. A new chapter on cyber communication (Chapter 17) offers unique coverage of this critical new medium and an extensively rewritten chapter on media chains and conglomerates (Chapter 16) addresses key developments in that arena. The book is firmly based in the scientific approach-with its emphasis on observation, evidence, logic, and hypothesis testing-but now also features a discussion of critical theory and cultural studies in Chapter 1 of the new edition. Finally, the Fifth Edition features a new boxed reading program, which offers even more real-world illustrations of key concepts.

Mass Media

Author : James B. Martin
ISBN : 1590332628
Genre : Reference
File Size : 32. 27 MB
Format : PDF
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Mass media has become an integral part of the human experience. News travels around the world in a split second affecting people in other countries in untold ways. Although being on top of the news may be good, at least for news junkies, mass media also transmits values or the lack thereof, condenses complex events and thoughts to simplified sound bites and often ignores the essence of an event or story. The selective bibliography gathers the books and magazine literature over the previous ten years while providing access through author, title and subject indexes.

Deciphering Cyberspace

Author : Leonard Shyles
ISBN : 9780761922209
Genre : Computers
File Size : 49. 22 MB
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Deciphering Cyberspace has one goal: to demystify digital communication technology. By examining its subject matter from the three perspectives of technology, markets, and policy, Deciphering Cyberspace provides an impressively comprehensive view of the technical nature of cyberspace, its social impact, and legal significance for individuals, institutions, and society. The book: offers complete coverage of key topics while leaving room for variations in approach; contains interviews with experts in their fields; and covers a broad scope of material in a simple, clear fashion. Deciphering Cyberspace is a must have volume for anyone interested in keeping connected in our increasingly mediated world.

Cultural Theory And Popular Culture

Author : John Storey
ISBN : 9781317591245
Genre : Social Science
File Size : 58. 63 MB
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In this 7th edition of his award-winning Cultural Theory and Popular Culture: An Introduction, John Storey has extensively revised the text throughout. As before, the book presents a clear and critical survey of competing theories of and various approaches to popular culture. Its breadth and theoretical unity, exemplified through popular culture, means that it can be flexibly and relevantly applied across a number of disciplines. Also retaining the accessible approach of previous editions, and using appropriate examples from the texts and practices of popular culture, this new edition remains a key introduction to the area. New to this edition: • Extensively revised, rewritten and updated • Improved and expanded content throughout • A new section on ‘The Contextuality of Meaning’ that explores how context impacts meaning • A brand new chapter on ‘The Materiality of Popular Culture’ that examines popular culture as material culture • Extensive updates to the companion website at www.routledge.com/cw/storey, which includes practice questions, extension activities and interactive quizzes, links to relevant websites and further reading, and a glossary of key terms. The new edition remains essential reading for undergraduate and postgraduate students of cultural studies, media studies, communication studies, the sociology of culture, popular culture and other related subjects.

Media Effects Research A Basic Overview

Author : Glenn G. Sparks
ISBN : 9781305686380
Genre : Business & Economics
File Size : 50. 51 MB
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Packed with current examples and the latest research available, MEDIA EFFECTS RESEARCH: A BASIC OVERVIEW, 5e, offers a comprehensive introduction to the study of mass media's effects on society. Using an engaging personal narrative style, the author presents media theories in the context of current research findings-giving readers a clear understanding of how the effects of mass media are measured and what the latest research has concluded about media's influence on our lives. Completely up to date, the Fifth Edition offers new coverage of electronic media's effects on sleep displacement, TV viewing and obesity research, media violence, emotions in cooperative video game play, first- vs. second-order cultivation, agenda-setting theory research, new media's effects on imitative suicides, Internet use statistics, screen time and face-to-face interaction, multitasking, and much more. In addition, 19 all-new Study Boxes offer an in-depth look at media effects information in real-world practice. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Mass Communication

Author : Ralph E. Hanson
ISBN : 9781483304670
Genre : Language Arts & Disciplines
File Size : 76. 16 MB
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The fourth edition of Mass Communication is now a full-color Media Edition which means, at no extra cost to your students, they now have access to an interactive ebook when they buy a new print copy. Through a series of icons, students link to a wealth of multimedia assets—including audio, video, data, articles, reference, and policy backgrounders from CQ Researcher—right where it matters most: on the exact page where a topic is discussed. Students can immediately dive deeper and explore an important concept or idea while reading. There is also an important assessment piece. For each "Test Your Media Literacy" box, students can answer critical thinking questions, as well as take a chapter quiz making sure they master chapter objectives. All answers and quiz results feed an instructor gradebook so you can efficiently track participation and comprehension. It's an enhanced, enriching, and interactive learning experience. The fourth edition delivers comprehensive yet compact coverage, incisive analysis, and fun, conversational writing. While Hanson delves into critical theory, and will take a critical stance on the media, he does not believe the media are something to be feared or demonized, but rather are an essential part of the way we live.

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