copy workshop workbook second edition

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The Copy Workshop Workbook

Author : Bruce Bendinger
ISBN : 1887229396
Genre : Business & Economics
File Size : 60. 18 MB
Format : PDF, Docs
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Crucial Conversations Tools For Talking When Stakes Are High Second Edition

Author : Kerry Patterson
ISBN : 9780071784948
Genre : Business & Economics
File Size : 86. 92 MB
Format : PDF, ePub
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Learn to communicate best when it matters most; 16 exclusive videos demonstrating crucial conversation techniques show you how! The classic guide to conversing in high-impact situations, Crucial Conversations helps you get constructive results when emotions run high and opinions vary, in the workplace and beyond. It explains how to: Transform negative feelings into powerful dialog Make it safe to talk about almost anything Be persuasive, not abrasive Improve professional and personal relationships Impact productivity, quality, and safety in a positive way The exclusive videos illustrate the effectiveness of the crucial conversations method. These clips feature crucial conversation techniques in action, through case studies, reader stories, and interviews with the authors.

Mediawriting

Author : W. Richard Whitaker
ISBN : 9781136514029
Genre : Business & Economics
File Size : 89. 67 MB
Format : PDF, ePub
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MediaWriting is an introductory, hands-on textbook for students preparing to write in the current multimedia environment. Rather than just talk about the differences among the styles of print, broadcast, and public relations, MediaWriting sythensizes and integrates them, while weaving in basic principles of Internet writing and social media reporting. Complete with real-world examples, practical writing exercises, and tips and information for entering into the profession, MediaWriting continues to give students the tools they need to become a successful media writer. The new edition has been extensively rewritten to reflect the dynamic nature of the profession, paying significant attention to how the Internet and social media have become essential communication tools for print and broadcast journalists, and public relations professionals. Further updates and features include: Increased attention to computer-assisted reporting, the preparation of online copy, and social media applications Two new chapters on lead writing and new new media A separate chapter focused solely on ethics Explanatory "how to" boxes that help students understand and retain main themes Illustrative "It Happened to Me" vignettes from the authors’ professional experiences Discussion questions and exercises at the end of every chapter Suggested readings that highlight biographies, books, and websites that expand the scope and definition of professionalism In addition to new multimedia elements, the fourth edition’s companion website features enhanced resources for both students and instructors, including chapter overviews, writing tips, a test bank, sample critiques, and a sample syllabus.

Customercentric Selling

Author : Michael T. Bosworth
ISBN : 0071501975
Genre : Business & Economics
File Size : 70. 27 MB
Format : PDF, ePub
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FROM THE BESTSELLING AUTHOR OF SOLUTION SELLING The program that is revolutionizing highend selling, by showing companies how to "clone" their top sales performers CEOs would pay anything to replicate their best salespeople; CustomerCentric SellingTM explains instead how to replicate their skills. It details a repeatable, scalable, and transferable sales process that formats the questions that superior salespeople ask, and then uses the results to influence and enhance the words and behaviors of their colleagues. CustomerCentric SellingTM shows salespersons how to differentiate themselves and their offerings by appealing to customer needs, steering away from making one-way presentations and toward having meaningful and goal-oriented conversations. Currently offered in workshops and seminars around the world, its program provides step-by-step directions to help sales professionals: Transform sales calls into interactive conversations Position their offerings in relation to buyer needs Facilitate a more consistent customer experience Achieve shorter sales cycles Integrate sales and marketing into a cooperative, cross-functional team CustomerCentric SellingTM details a trademarked sales process that incorporates dozens of elements, skills, and sequences into a coherent and proven methodology. By teaching a specific yet innovative model for selling big ticket, often-intangible products and services, it shows sales professionals and executives how to make the seller-buyer relationship far less adversarial, and take selling to a higher level.

The Trigger Point Therapy Workbook

Author : Clair Davies
ISBN : 9781608824953
Genre : Health & Fitness
File Size : 71. 12 MB
Format : PDF, Kindle
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Trigger point therapy is one of the fastest-growing and most effective pain therapies in the world. Medical doctors, chiropractors, physical therapists, and massage therapists are all beginning to use this technique to relieve patients’ formerly undiagnosable muscle and joint pain, both conditions that studies have shown to be the cause of nearly 25 percent of all doctor visits. This book addresses the problem of myofascial trigger points—tiny contraction knots that develop in a muscle when it is injured or overworked. Restricted circulation and lack of oxygen in these points cause referred pain. Massage of the trigger is the safest, most natural, and most effective form of pain therapy. Trigger points create pain throughout the body in predictable patterns characteristic to each muscle, producing discomfort ranging from mild to severe. Trigger point massage increases circulation and oxygenation in the area and often produces instant relief. The Trigger Point Therapy Workbook, Third Edition, has made a huge impact among health professionals and the public alike, becoming an overnight classic in the field of pain relief. This edition includes a new chapter by the now deceased author, Clair Davies’ daughter, Amber Davies, who is passionate about continuing her father’s legacy. The new edition also includes postural assessments and muscle tests, an illustrated index of symptoms, and clinical technique drawings and descriptions to assist both practitioners and regular readers in assessing and treating trigger points. If you have ever suffered from, or have treated someone who suffers from myofascial trigger point pain, this is a must-have book.

The Daily 5

Author : Gail Boushey
ISBN : 9781571109743
Genre : Education
File Size : 76. 45 MB
Format : PDF
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Describes the philosophy of the Daily 5 teaching structure, includes a collection of literacy tasks for students to complete daily, and shares the Daily 3 for math.

Creative Workshop

Author : David Sherwin
ISBN : 9781600617973
Genre : Design
File Size : 73. 6 MB
Format : PDF, ePub
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Have you ever struggled to complete a design project on time? Or felt that having a tight deadline stifled your capacity for maximum creativity? If so, then this book is for you. Within these pages, you'll find 80 creative challenges that will help you achieve a breadth of stronger design solutions, in various media, within any set time period. Exercises range from creating a typeface in an hour to designing a paper robot in an afternoon to designing web pages and other interactive experiences. Each exercise includes compelling visual solutions from other designers and background stories to help you increase your capacity to innovate. Creative Workshop also includes useful brainstorming techniques and wisdom from some of today's top designers. By road-testing these techniques as you attempt each challenge, you'll find new and more effective ways to solve tough design problems and bring your solutions to vibrant life.

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