introducing communication theory analysis and application

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Introducing Communication Theory

Author : Richard L. West
ISBN : 0073135615
Genre : Communication
File Size : 34. 36 MB
Format : PDF, ePub
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This text introduces the field of communication to students who may have little or no background in communication theory. Its three overriding goals are to help students understand the pervasiveness of theory in their lives, to demystify the theoretical process, and to help students become more systematic and critical in their thinking about theory.

Introducing Communication Theory Analysis And Application

Author : Lynn Turner
ISBN : 1259870324
Genre : Language Arts & Disciplines
File Size : 53. 91 MB
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Author : R.·韦斯特 (美)
ISBN : 7300102840
Genre : Communication
File Size : 74. 20 MB
Format : PDF, Mobi
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高等院校双语教材新闻传播学系列

Introducing Communication Theory

Author : West
ISBN : 9781259147685
Genre :
File Size : 29. 89 MB
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Interpersonal Communication

Author : Denise Solomon
ISBN : 9780415807517
Genre : Family & Relationships
File Size : 57. 79 MB
Format : PDF
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"Interpersonal Communication: Putting Theory Into Practice draws upon theory and research in the field of interpersonal communication to help students identify strategies that will help them to become more skilled communicators. This book introduces students to interpersonal communication as a subject of scientific research that has enormous relevance to their daily lives. The authors' aim to improve students' quality of life by promoting effective communication skills. In this text, students learn to use what researchers have discovered about interpersonal communication to improve their own ability to communicate well. Students are also exposed to contemporary research in interpersonal communication, which is used as a foundation for establishing skill-building tips"--

Understanding Interpersonal Communication Making Choices In Changing Times Enhanced Edition

Author : Richard West
ISBN : 9780495908753
Genre : Performing Arts
File Size : 66. 25 MB
Format : PDF, Mobi
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West and Turner’s UNDERSTANDING INTERPERSONAL COMMUNICATION: MAKING CHOICES IN CHANGING TIMES, Enhanced Second Edition, empowers your students by providing both the knowledge and practical skills they need to make choices as effective communicators in today’s rapidly changing and technologically advanced society. The text eliminates the perceived division between theory and practice and clarifies their fundamental interconnections. The text powerfully supports skill development by exploring communication concepts in tandem with realistic scenarios and concrete behavior choices students can make in order to become more effective communicators. Rather than telling students how to communicate, the authors list a toolbox of key skills pertaining to each theory so students can actively choose and experiment with strategies appropriate for a given situation. Filled with realistic examples and scenarios that reflect the diversity and interactions of today’s students, UNDERSTANDING INTERPERSONAL COMMUNICATION: MAKING CHOICES IN CHANGING TIMES, Enhanced Second Edition, makes clear connections between theory, skills, and the life situations we all encounter on a daily basis. This enhanced second edition includes the student workbook bound in at the end of the text, with chapter goals, outlines, interactive student activities, InfoTrac activities, and journal entries. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Persuasion And Influence In American Life

Author : Gary C. Woodward
ISBN : 9781478615224
Genre : Language Arts & Disciplines
File Size : 79. 29 MB
Format : PDF, Kindle
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For more than twenty-five years, the authors have highlighted the complexities, subtleties, and pervasive influence of persuasive messages. The seventh edition again blends historical, rhetorical, and social psychological approaches to persuasion theory. The engaging discussions and multiple examples introduce the intricacies of social influence and highlight methods of presentation as well as evaluation. The dynamic topic of persuasion presents a constantly changing palette for analysis. The authors dissect theory and practice in multiple contexts—from interpersonal interactions to public communication and persuasive campaigns to advertising to politics. Twitter, YouTube, and social networking sites offer new media for persuasive appeals. The means of persuading one another changes constantly, yet much of what was written by Aristotle continues to be relevant. The production of persuasive messages and the study of message effects have been and will continue to be fertile ground for exploration. Persuasion is an interactive process requiring willing and attentive participants. Becoming responsible, ethical, and credible persuaders involves systematic thinking and informed preparation. The skills required for planning, composing, and delivering effective messages are equally useful for evaluating messages received. The seventh edition provides a thorough, up-to-date discussion of classic and contemporary theories of persuasion to aid readers in developing skills as effective persuaders and as critical consumers of persuasive messages.

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