mobilized an insider s guide to the business and future of connected technology

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Mobilized

Author : SC Moatti
ISBN : 9781626567412
Genre : Business & Economics
File Size : 82. 94 MB
Format : PDF, Mobi
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Mobile has now become such an integral part of how we live that, for many people, losing a cell phone is like losing a limb. Everybody knows mobile is the future, and every business wants in, but what are the elements of mobile success? SC Moatti, a Silicon Valley veteran who was an executive with Facebook, Trulia, and Nokia, gives businesses and professionals simple ways to thrive in this modern day “gold rush.” More than a book on technology, this is a book about human nature and what matters most to us. Moatti shows that because mobile products have become extensions of ourselves, we expect from them what we wish for ourselves: an attractive body, a meaningful life, and a growing repertoire of skills. She has created an all-encompassing formula that makes it easy for any business to develop a strategy for creating winning mobile products. Her Body Rule dictates that mobile products must appeal to our sense of beauty—but beauty in a mobile world is both similar to and different from what it means offline. The Spirit Rule says mobile products must help us address our deepest personal needs. And the Mind Rule explains that businesses that want to succeed in mobile need to continually analyze the user experience so they can improve every iteration of their products. Moatti includes case studies from mobile pioneers such as Facebook, Uber, Tinder, WhatsApp, and more. The market is full of how-to books for programming apps, but no works examine what is required for success in the mobile era. Until now.

The Long Tail

Author : Chris Anderson
ISBN : 9781446409282
Genre : Business & Economics
File Size : 70. 99 MB
Format : PDF, ePub, Docs
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What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers? In this ground-breaking book, Chris Anderson shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve. As our world is transformed by the Internet and the near infinite choice it offers consumers, so traditional business models are being overturned and new truths revealed about what consumers want and how they want to get it. Chris Anderson first explored the Long Tail in an article in Wired magazine that has become one of the most influential business essays of our time. Now, in this eagerly anticipated book, he takes a closer look at the new economics of the Internet age, showing where business is going and exploring the huge opportunities that exist: for new producers, new e-tailers, and new tastemakers. He demonstrates how long tail economics apply to industries ranging from the toy business to advertising to kitchen appliances. He sets down the rules for operating in a long tail economy. And he provides a glimpse of a future that's already here.

Mobile Marketing

Author : Daniel Rowles
ISBN : 0749479795
Genre : Business & Economics
File Size : 20. 39 MB
Format : PDF, Kindle
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How to optimize a multi-screen generation of mobile technology; a structured, comprehensive guide to integrating the latest mobile technology developments into the heart of your digital marketing strategy.

Does It Work 10 Principles For Delivering True Business Value In Digital Marketing

Author : Shane Atchison
ISBN : 9780071847872
Genre : Business & Economics
File Size : 37. 87 MB
Format : PDF, Kindle
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You can collect all the consumer data in the world, but it's not worth much if you aren't using it to move your business forward. Today, marketers and advertisers can do so much more than launch campaigns and hope for the best. Thanks to data, they can finally know what works and doesn't, and use that information to become more effective in the future. That's where this groundbreaking marketing guide comes into play. From POSSIBLE, one of the world's most successful digital marketing agencies, Does Your Marketing Work? reveals 10 easy-to-understand principles for building a higly creative organization that thrives on data. You'll learn how to how to set business goals, inspire great ideas, find the right people, measure what matters, and act on insight. The book explains how to evaluate everything from simple projects to long-term brand vitality--all the while keeping the field wide open for brilliant creative work.

Social Media Metrics Secrets

Author : John Lovett
ISBN : 9781118149010
Genre : Computers
File Size : 70. 70 MB
Format : PDF, ePub, Mobi
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Digital Humanitarians

Author : Patrick Meier
ISBN : 9781482248401
Genre : Computers
File Size : 21. 6 MB
Format : PDF, Docs
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The overflow of information generated during disasters can be as paralyzing to humanitarian response as the lack of information. This flash flood of information—social media, satellite imagery and more—is often referred to as Big Data. Making sense of this data deluge during disasters is proving an impossible challenge for traditional humanitarian organizations, which explains why they’re turning to Digital Humanitarians. Who exactly are these Digital Humanitarians and how do they make sense of Big Data? Digital Humanitarians: How Big Data Is Changing the Face of Humanitarian Response answers this question. Digital Humanitarians are you, me, all of us—volunteers, students and professionals from the world over and from all walks of life. What do they share in common? They desire to make a difference, and they do by rapidly mobilizing online in collaboration with international humanitarian organizations. In virtually real-time, they make sense of vast volumes of social media, SMS and imagery captured from satellites and UAVs to support relief efforts worldwide. How? They craft and leverage ingenious crowdsourcing solutions with trail-blazing insights from artificial intelligence. This book charts the sudden and spectacular rise of Digital Humanitarians by sharing their remarkable, real-life stories, highlighting how their humanity coupled with innovative solutions to Big Data is changing humanitarian response forever. Digital Humanitarians will make you think differently about what it means to be humanitarian and will invite you to join the journey online.

Leading Digital

Author : George Westerman
ISBN : 9781625272478
Genre : Business & Economics
File Size : 80. 44 MB
Format : PDF
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"Leading Digital makes the provocative argument that the next imminent phase of digital technology adoption - driven by the convergence of mobility, analytics, social media, cloud computing, and embedded devices - will make everything that's happened so far look like a prelude. The authors, a trio of highly regarded thought leaders on corporate digital transformation, say changes in the digital realm so far have focused on high tech and media companies - but there's still a whopping 94% of the business economy that needs to change. This book will show them how. George Westerman of MIT, Didier Bonnet of Capgemini Consulting, and Andrew McAfee, also at MIT, say there is opportunity for these businesses to learn from those that have already mastered the digital landscape. Based on a study of more than 400 large, mainstream firms in every industry around the globe, the authors usefully break down how these organizations have used their own digital transformation to gain strategic, competitive advantage. Readers will learn how these digital leaders have transformed their businesses through smart and rigorous digital investments, and through smart and effective leadership of the change. Leading Digital offers practical, real-life tested frameworks that can be instantly applied. Case studies include Nike, Caesars, Burberry, Asian Paints, Pages Jaunes, Codelco, and more"--

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